Stories. Reflections. Entrepreneurial Thoughts.


July 2013

Entrepreneur Panel: Customer Development

Today's entrepreneur panel topics started in customer development and expanded to general entrepreneurship and life lessons. The entrepreneurs today included: Evan Baehr - Co-founder of Outbox Isaiah Kacyvenski - Head of Sports Segment at MC10 Chris Goldstein – Co-founder of Kartis

Exploring MIT Campus

   When not in classes, visiting labs, or working on their companies, students enjoy exploring the MIT campus: finding lectures, playing sports, or enjoying the beautiful sculptures and engaging aura that the campus exudes.

Determining your customer persona

An important part of assessing your customer needs and targeting your customer is establishing a customer persona.  This means taking your target customer segment and developing a profile, including a photo, for a specific customer within that segment, preferably one... Continue Reading →

Harvard Innovation Lab Visit

Today, we got to tour the new Harvard Innovation Lab (i-lab) on the campus of the Harvard Business School.  The i-lab serves as a resource for students from across Harvard interested in entrepreneurship and innovation, helping them grow their ventures at... Continue Reading →

Students began taking part in a financial market simulation today to value their businesses. Each of them is able to act as an investor in any of the businesses except their own, gaining exposure to the challenge of evaluating new ventures.  Each team was... Continue Reading →

MIT Martin Trust Center Visit

Christina Chase, the Entrepreneur in Residence at the MIT Martin Trust Center for Entrepreneurship, was gracious enough to give us a tour of the center today.  The Trust Center provides the knowledge, support, and connections needed for MIT students to... Continue Reading →

Dr. Paul Stoltz is considered the world's pre-eminent thought leader on the science of Mindset. He is author of four international bestselling books on the subject, guest lectures for the Harvard Business School Executive Education program, and has his AQ theory and... Continue Reading →

Entrepreneur Panel: Innovation

Today, students had the opportunity to ask a panel of successful entrepreneurs about how they came up with their ideas, what they did to test to make sure it was a good idea, and how they had to pivot based... Continue Reading →

Having assessed their overlapping passion, skills, and market opportunities with their teammates, each team had a short list of interest areas that could help them guide their brainstorming session.  Teams grouped together, collaborating and engaging to help each team come... Continue Reading →

Taking a break with BollyX

Classes here at Launch are all good and fun, but every now and then we like to shake it up just to keep things interesting. Enter: BollyX. Started by some Harvard, MIT and Cal grads, BollyX combines the energy and... Continue Reading →

Business Simulation

Teams had the unique experience early in the program of selling to one another through one simulations, learning the difficulty of this process even when you know your target market well "The market simulation made us realize what we could... Continue Reading →

First Day of Classes

Students learn what it means to fail, pivot, and test your assumptions from day one.  This takes the form of hands-on simulations and interactive lectures, where students can often be asked to come to the front of the room to... Continue Reading →

Kickoff Lunch

We kicked off today with a lunch for parents and students to get to know one another, the Launch staff, and be inspired by today's keynote speaker, Anita Elberse.  Anita is a professor at Harvard Business School of Strategic Marketing in... Continue Reading →

Greetings from Cambridge!

Today's the day! Students will be arriving today from all over the country and overseas and moving into our beautiful MIT dorm. We like to joke here that our students are in for a rude awakening when they actually get... Continue Reading →

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