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Launch Through the Lens of Guest Lecturers

Every summer, we bring in the leaders in Market Research, Strategy, Finance, Legal, Opportunity Identification and other areas of entrepreneurship to share their expertise with our students. Our guest lecturers typically teach MBA students at Harvard and MIT, and consult... Continue Reading →

Session 1- That’s a Wrap!

    Launch session 1 has come to an end and session 2 is just a few days away! It was an amazing four weeks and we’re so proud of all of the work the teams have accomplished. While we miss the students... Continue Reading →

Should you bring your own idea to Launch?

Before coming to Launch, many students ask if they should be coming with or may bring in their own established idea or company. There is no correct answer to this but there are some things to keep in mind when... Continue Reading →

Week One Reflections

Now that we’ve started week two of Launch, we’ve asked our Launchies to reflect on their first week here at MIT. Read on to learn more and follow the journey with us!   Check in Impressions: Q: What was going... Continue Reading →

Who teaches at MIT Launch?

We’re gearing up for another exhilarating summer at MIT Launch, and a question we often hear is, “Who teaches the lectures?” First, we try to avoid the term “lectures,” since our classroom sessions provide so much more than the traditional... Continue Reading →

Keval Patel: Never Too Young

It’s been four months since Launch ended, but the memories will continue to live. The experiences I faced and the friendships I made are unforgettable and will always be a part of my life. One of the key messages from... Continue Reading →

The Creative Process

Launch starts before students even set foot on MIT campus with some assignments to be completed prior to arrival - primarily the creative process ideation and filtering.  The best ideas are at the intersection of students interests, passions, and market trends and... Continue Reading →

Two Mini-Businesses In Two Days

It’s been just two days and each group of our students has already started not just one, but two mini businesses! A market simulation and app simulation gave students the necessary tools and skills to conduct market research, come up... Continue Reading →

Marshmallow Challenge

Marshmallows were first invented as throat medicine in Ancient Egypt and in Ancient Rome gladiators rubbed the marshmallow plant’s sap into their bodies in preparation for the challenges. Here at MIT Launch, our students use it in an even more creative way.... Continue Reading →

In Focus: Paul Stoltz

This week MIT Launch we were lucky to have Dr. Paul Stoltz teach a class on the importance and application of grit and resilience. He has spent over 30 years researching and trying to decode the element that sets the best entrepreneurs apart... Continue Reading →

Annie Zhang: Countdown to Launch

I always get a little restless as April turns into May--maybe it’s because the weather is getting warmer or because semester-end projects are due soon. My best friend even teases that I have an incurable case of “itchy feet” and... Continue Reading →

Launch Weekends – Success!

The first Launch Weekends event was held at MIT on March 22 with great success - students learned why high school students are at an ideal age to start companies, learned valuable tools to focus their startups, and practiced the... Continue Reading →

Although we don't think the parents of Launch students will ever truly be able to understand the magic of what happened here this summer, we tried to give them a taste of it on the last day of classes by... Continue Reading →

Finance Friday and Money Monday

Today concluded our financial instruction of the Launch curriculum. We had Finance Friday, where we took inputs of the revenue projections from earlier in the week and added an understanding of the different development, fixed, and variable costs required to... Continue Reading →

Determining your customer persona

An important part of assessing your customer needs and targeting your customer is establishing a customer persona.  This means taking your target customer segment and developing a profile, including a photo, for a specific customer within that segment, preferably one... Continue Reading →

Students began taking part in a financial market simulation today to value their businesses. Each of them is able to act as an investor in any of the businesses except their own, gaining exposure to the challenge of evaluating new ventures.  Each team was... Continue Reading →

Dr. Paul Stoltz is considered the world's pre-eminent thought leader on the science of Mindset. He is author of four international bestselling books on the subject, guest lectures for the Harvard Business School Executive Education program, and has his AQ theory and... Continue Reading →

Having assessed their overlapping passion, skills, and market opportunities with their teammates, each team had a short list of interest areas that could help them guide their brainstorming session.  Teams grouped together, collaborating and engaging to help each team come... Continue Reading →

Taking a break with BollyX

Classes here at Launch are all good and fun, but every now and then we like to shake it up just to keep things interesting. Enter: BollyX. Started by some Harvard, MIT and Cal grads, BollyX combines the energy and... Continue Reading →

Business Simulation

Teams had the unique experience early in the program of selling to one another through one simulations, learning the difficulty of this process even when you know your target market well "The market simulation made us realize what we could... Continue Reading →

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